Marketing iDEAL | Wero

Encourage the use of iDEAL | Wero

A few small changes to your payment page can make customers more likely to choose iDEAL | Wero, and to complete their payment quickly and confidently:

• Use the current name and spelling consistently: iDEAL | Wero.
• Don't charge extra for offering it — keep it free for your customers.
• Add a short line under the payment button, such as “most popular payment method in the Netherlands” or “free”.
• If you use a payment service provider, let customers know in advance that they'll be redirected to the provider's payment page.
• Match the payment page's colours to your own site where your provider allows it — it reassures customers they're still paying you.
• List iDEAL | Wero at the top of your payment methods.
• If payment methods are selected via radio buttons or a dropdown, leave iDEAL | Wero selected by default.
• Make it obvious that paying with iDEAL | Wero is free, especially next to other methods that carry a surcharge.
• Show the total order amount on the payment page so nothing comes as a surprise at the moment of payment.

Get more from your confirmation page

Customers land back on your confirmation page immediately after every iDEAL | Wero payment. A well-used confirmation page measurably improves the shopping experience, and it's a good place to:

• Cut down on customer service questions by linking to an FAQ or explainer elsewhere on your site.
• Give extra information about the order or expected delivery.
• Ask for a review of your website, restaurant, or organisation.
• Thank the customer for their order or reservation.
• Invite the customer to order or book again.
• Turn a one-off payer into a recurring donor.
• Offer a newsletter sign-up.

Brand materials

The official iDEAL | Wero brand manual and logo files (including iDEAL Checkout and iDEAL Scheduling variants, in colour and on white) are available directly from Currence. Contact us and we'll send you the current download links.